Govt Launches 3-Month National Entrepreneurship Campaign to Boost 'Lakhpati Didis'

The extended phase under DAY-NRLM targets training 5 lakh SHG women, expanding digital adoption, and empowering rural women across farm and non-farm sectors.

The Ministry of Rural Development has officially launched the second phase of the 'National Campaign on Entrepreneurship' under the Deendayal Antyodaya Yojana-National Rural Livelihoods Mission (DAY-NRLM). Running for a three-month period from today through November 21st, the initiative aims to accelerate rural women’s entrepreneurship and contribute directly to the government's vision of creating 6 crore (60 million) Lakhpati Didis.

Strategic Focus Areas

Comprehensive Skill & Enterprise Growth: Fostering entrepreneurship among Self Help Group (SHG) women across both farm and non-farm livelihood sectors.

Capacity & Cadre Building: Strengthening the community enterprise promotion cadre to deliver localized support and mentorship.

Formalization & Governance: Supporting informal rural businesses through enterprise formalization and governance frameworks.

Digital & E-Commerce Expansion: Driving digital tools adoption and expanding access to e-commerce marketplaces for rural products.

Strengthening Producer Networks: Bolstering the scale, membership, and operational capabilities of Producer Groups and Producer Enterprises.

Key Campaign Targets

By creating a structured, end-to-end support system, the ministry aims to transform small-scale home operations into robust, self-sustaining businesses that generate sustainable income and local employment across rural India.